GRD 142 Mobile Branding
Wandering Oracle
Design Objective
This project focused on creating a complete brand identity for a mobile business, including a logomark, tagline, visual assets, patterns, and digital compositions. The final deliverables also included a style guide and a truck mockup to demonstrate real-world application.
Design Brief
I developed Wandering Oracle, a mobile cartomancy (tarot reading) business with branding that reflects its mystical essence. The design process began with a logo that embodies intuition and divination, paired with a memorable tagline.
To enhance the brand identity, I created custom visual assets such as bows, crystals, stars, and herbs, which were incorporated into a seamless pattern. A curated color palette evoked magic and mystery by balancing rich tones with lighter shades.
A style guide was established to ensure consistency across platforms, outlining typography, color usage, and design elements. The branding was then applied to a truck mockup to illustrate its application in a mobile setting.
Ultimately, this project blended strategy, aesthetics, and functionality, resulting in a compelling brand identity that captures the essence of cartomancy.
