Design Objective
The objective of this project was to develop a complete brand identity for a new Drive-In Movie Theatre. This included conducting visual and conceptual research, designing a typographic logotype, and creating a compelling event poster that communicates clearly and draws audience interest. The project emphasized legibility, hierarchy, and cohesive branding through print design. Additionally, a branded merchandise item was proposed to demonstrate the flexible application of the identity system across various mediums.
Design Brief
For this project, I created a fictional Valentine’s Day event for a drive-in theatre, specifically targeting couples seeking a romantic experience. The branding process began with a custom logotype and extended to an event poster, with a color palette of pinks and purples chosen to convey romance and elegance. To enhance the branding experience, I designed a Valentine-themed snow globe as a commemorative souvenir and developed a GIF to support the event’s digital marketing strategy. Research on the target audience played a critical role in shaping the visual tone and messaging throughout the project.
Open-Air Cinema DMCS QR Code
Open-Air Cinema GIF QR Code
